02About
Thirteen years of making complex products feel simple
I’m Huseini Indorewala — a Lead Product Designer with 13+ years of experience designing products people actually want to use, from enterprise CRM and ERP platforms to consumer apps and marketplaces.
Most of my work starts in a mess: a legacy workflow nobody can explain, a backlog of contradictory requests, a screen with forty fields. I sit with the people who use it, find the decisions they are actually trying to make, and rebuild around those. Then I stay through build and QA so the thing that ships is the thing we designed.
Outcomes
50%faster workflow completion through enterprise redesigns
40%more conversions from an acquisition-funnel redesign
30%fewer UAT defects through design-system review
25–40%engagement lifts through usability experimentation
03How I work
Core competencies
The six things I am hired for, and the tools I use to do them.
01User research & synthesisDiscovery interviews, usability tests and Dovetail synthesis that end in decisions, not decks.
02Information architectureNaming, grouping and navigation that match how the work is actually organised.
03Interaction designStates, edge cases and empty screens designed before anyone files them as a bug.
04Design systemsTokens, components and documentation that survive contact with three delivery teams.
05Accessibility · WCAG 2.1AA treated as a build constraint, audited with Axe and fixed at component level.
06Data-driven designMixpanel funnels and Maze tests that tell me which half of the redesign actually worked.
Toolbox
FigmaFigJamMazeMixpanelNotionDovetailAxe